Etsy Listing Title Counter
Check your Etsy listing title fits within the 140-character limit. The first 40 characters carry the most SEO weight.
About Etsy Title Limits
Etsy listing titles can be up to 140 characters long. However, Etsy's search algorithm places the most weight on the first few words of the title, and only approximately 40 characters are visible in search results before truncation. This means your most important keywords and descriptors should appear at the very beginning of the title. Etsy also uses tags separately, so the title should focus on natural, readable descriptions rather than keyword lists.
Tips for Writing Etsy Titles
Put your most important keywords in the first 40 characters.
Write naturally. Etsy favours titles that read like real product descriptions.
Include the item type, material, occasion, and recipient where relevant.
Do not repeat keywords that are already in your tags.
Use long-tail phrases that match how real buyers search (e.g. 'personalised wedding guest book' rather than just 'guest book').
Avoid special characters and excessive punctuation.