Twitter/X Post Character Counter
Check your tweet fits within the 280-character limit. Research shows tweets between 71 and 100 characters get the most engagement.
About Twitter/X Title Limits
Twitter (now X) posts have a 280-character limit, doubled from the original 140 characters in 2017. While you can use all 280 characters, research from Buddy Media and others consistently shows that tweets between 71 and 100 characters receive the highest engagement rates. Shorter tweets are easier to read, retweet, and quote tweet, which amplifies their reach.
Tips for Writing Twitter/X Titles
Aim for 71 to 100 characters for maximum engagement.
Leave room for retweets. If someone quotes your tweet, they need space to add their own comment.
Use line breaks to improve readability for longer tweets.
URLs count as 23 characters regardless of their actual length.
Hashtags count towards the character limit. Use 1 to 2 relevant hashtags maximum.
Emojis count as 2 characters each.